Thursday, December 13, 2007

EGO, the light for Art and Craft Work and Reproduction



Any flat art larger than a flatbed scanner is a problem to digitize for the web or print. But with a good digital camera and the four EGOs with two tripods shown here, you could reproduce any flat art and painting up to four by six feet - goal is to cross light at 30 degrees off center from the four corners of the art work - so you are limited only by the height of your tripods or lightstands.

It then follows that a color critical reproduction lighting kit can also be used a artist or craftperson's daylight high color tasklight as they create their art. The tripods shown extend to 5 feet height or the EGO unit self stands on a table - giving flexibility to position one or all of the group to illuminate your task.

Ingredients needed:
4 Lowel EGO with 5500K high color lamps, 120Vac USA, Japan (240Vac version available)
2 Adjustable table top tripods

EGO, the light for Museum Conservation and Condition Reporting



My 200 Watt SCANDLES has done very well with museum and private conservators or art and artifacts due to high color daylight lamps that lack UV and IR (heat). Scandles has become a examination standard for condition reporting at world museums - Guggenheim New York needs the same lighting standard as the Guggenheim Venice as Bilboa.

But Scandles, at $1500 per fixure, it's a bit pricey and specialized. The EGO's first conservation client was the New York Public Library, so that each conservator could have their own high color, but low cost, tasklight. No heat (IR) and no UV (ultraviolet) - harm is minimized to the art, book or artifact you are repairing, recording or analyzing. Self standing or atop a tripod, cost is still below $200.

Ingredients needed:
1 Lowel EGO with 5500K high color lamps, 120Vac USA, Japan (240Vac version available)
Option - 1 adjustable table top tripod

EGO - the light for viewing Wine Clarity and Hue



I recently had a conversation with a winery in Oregon looking for a daylight, color critical, fluorescent SINGLE light BULB for visual examination of wine clarity, color and turbidity. After my explaination about broad diffusion, "CRI" and 5500K daylight, I suggested they take a look at the EGO's website, but the answer was "oh, we're not looking for photo lights". WAIT a moment - that's my fault. To me, photographing something with the wide spectrum high color EGO meant lighting anything with EGO - if it's good for film, it's perfect for color judgment - so yes, it was true that imaging was the first market - but anything else, visual or imaged motion, is the next market(s).

Whether wine production or wine tastings, without a visual repeatable stable lighting standard, the winery in Spain cannot know what the problem is when their shipment reached Oregon, or the customer's home cellar. Just as my Scandles has become a examination standard for condition reporting at world museums - Guggenheim New York needs the same lighting standard as the Guggenheim Venice as Bilboa, so EGO is the portable, repeatable color critical heatfree broad light source for judging clarity and hue, be it wine, cosmetics, food prep or any other critical color judgement task.

Ingredients needed:
1 Lowel EGO with 5500K high color lamps, 120Vac USA, Japan (240Vac version available)

Wednesday, December 12, 2007

EGO, for EBAY product lighting



The classic product photograph has a top light overhead to reveal shape and texture, then a second light source near the camera postion to sweep across the product, showing form by highlights and shadow. So two EGOs, one atop a tripod and one self standing hnxt to the camera position solve 90% of every EBay power seller imaging need. Take a look at "Lighting with Ego" blog for examples of everything from soup to nuts - OK, bread to bones.

Ingredients:
2 pcs EGO with 5500K lamps, 120V (240V version available)
1 pc EGO Sweep
1 pc Adjustable tripod