Thursday, December 13, 2007

EGO - the light for viewing Wine Clarity and Hue



I recently had a conversation with a winery in Oregon looking for a daylight, color critical, fluorescent SINGLE light BULB for visual examination of wine clarity, color and turbidity. After my explaination about broad diffusion, "CRI" and 5500K daylight, I suggested they take a look at the EGO's website, but the answer was "oh, we're not looking for photo lights". WAIT a moment - that's my fault. To me, photographing something with the wide spectrum high color EGO meant lighting anything with EGO - if it's good for film, it's perfect for color judgment - so yes, it was true that imaging was the first market - but anything else, visual or imaged motion, is the next market(s).

Whether wine production or wine tastings, without a visual repeatable stable lighting standard, the winery in Spain cannot know what the problem is when their shipment reached Oregon, or the customer's home cellar. Just as my Scandles has become a examination standard for condition reporting at world museums - Guggenheim New York needs the same lighting standard as the Guggenheim Venice as Bilboa, so EGO is the portable, repeatable color critical heatfree broad light source for judging clarity and hue, be it wine, cosmetics, food prep or any other critical color judgement task.

Ingredients needed:
1 Lowel EGO with 5500K high color lamps, 120Vac USA, Japan (240Vac version available)

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